London Fashion Week is upon us. Five days full of the best of british fashion, catwalks and parties from September 12 to 16. Here are a few reasons why LFW is so hot this year.
London Fashion Week is upon us. Five days full of the best of british fashion, catwalks and parties from September 12 to 16. Here are a few reasons why LFW is so hot this year.
Image: Stella McCartney catwalk at London Fashion Week 2013. Getty Images.
Raw british talent
British designers such as Stella McCartney, Burberry and Vivienne Westwood will be displaying their collections. What was once a trade event has now become a city-wide celebration packed with shows, presentations, installations, showrooms, events and parties from the most important names in the industry.
IMAGE: Flavia La Rocca Spring-Summer collection 2014, pieces worn in multiple ways. Copyrights Flavia La Rocca
Green will be the new black
What will Estethica have in store for us this year? The the British Fashion Council’s sustainability initiative will promote this year eight designers, including Flavia La Rocca and her interchangeable ready-to-wear pieces. La Rocca’s design techniques make pieces that can be either unzipped, cropped, elongated or shortened into a completely new look. This process saves 63% energy, 32% CO2 emissions and 94% water, making it one of the most eco-friendly systems in textile manufacturing.
IMAGE: Huishan Zhang collection 2014. Copyrights Huishan Zhang
The new kids in town
It’s also an wonderful opportunity to celebrate diversity and the newer names, like Huishan Zhang, where Chinese tradition meets Western influence and modernity. Fashion East, with its unrivalled reputation for identifying and supporting the most exciting new names in the industry will also promises to surprise.
IMAGE: The Markus Lupfer cafe 2013. Copyrights Markus Lupfer
The Pop-up Shops
Vivienne Westwood and Markus Lupfer will be exhibiting a customised nestbox you can see in store. You will also find ready to wear accessories from designers such as Bella Freud and Markus Lupfer to take home.
IMAGE: Piece from Amanda Gerbassi’s latest collection. Copyrights Amanda Gerbassi
It’s not all about the clothes
Amanda Gerbassi will be showcase her collection of fine gemstone jewellery under the firm Kattri, inspired by Le Corbusier’s Purist Period. With the “quadrant ring” as her signature piece, this new line focuses on geometrical shapes to make each piece boldly unique and eye-catching.
London Fashion Week will take place from 12th – 16th September 2014. Stay tuned, we’ll tell you all about it these days!
