Fashion brands are not after your money, right now they want your tweets! Marc Jacobs is opening a pop-up fragrance store in London in which you can pay for goods with ‘tweets’. If you are a fan of the brand, head over to Covent Garden from August 15 to 17 and get creative with the hashtag #MJDaisyChain!

Image: Marc Jacobs pop up stre campaign. Source: Marc Jacobs

Fashion brands are not after your money, right now they want your tweets! Marc Jacobs is opening a pop-up fragrance store in London in which you can pay for goods with ‘tweets’. If you are a fan of the brand, head over to Covent Garden from August 15 to 17 and get creative with the hashtag #MJDaisyChain!

Daisy pop up store nyc

Image: Marc Jacobs pop up shop in NYC. Source: Marc Jacobs

After the launch of a similar tweet shop in NYC last February, the concept has made its way to the trendy heart of London. Focused on its Daisy fragrance, this pop up store will encourage customers to tweet using the campaign’s hashtag to win special treats. Apart from perfume samples of his ‘Daisy’ scents, which include Daisy, Daisy Eau so fresh and the latest Daisy Dream, each day the store will be giving away a Marc by Marc Jacobs handbag to the best tweeter.

Daisy pop up store nyc 2

Image: Marc Jacobs pop up shop in NYC. Source: Marc Jacobs

To make this social media hub a friendly place to hang out, it will be equipped with a lounge with free wi-fi and drinks, a daisy designs nail bar, a photo booth to snap away and a DJ set by Hana. Sound’s pretty dreamy, huh?

Daisy pop up store video

Image: Marc Jacobs pop up shop campaign. Source: Marc Jacobs

Daisy pop up store video 2

Image: Marc Jacobs pop up shop campaign. Source: Marc Jacobs

Daisy ad

Image: Marc Jacobs DAISY Eau SO FRESH campaign. Source: Marc Jacobs

 

The pop-up shop is open from 15th to the 17th August, from 10am-8pm on Friday and Saturday and on Sunday 10pm-6pm. 4 East Piazza, Covent Garden, London WC2E 8HD.

 

You can find out more in this cute video: https://www.youtube.com/watch?v=2HkckmfjIik&feature=youtu.be