A post-industrial Berlin sets the stage for Gucci’s last campaign, along with peacocks and 70s baroque vibes that look straight out of a Wes Anderson movie.

Alessandro Michele was appointed as creative director of Gucci last year and the transición is clearly being remarkable. The campaign was brought together by photographer Glen Luchford, stylist Jane How and set design Gideon Ponte, along with models Peyton Knight, Jacob Hugo Goldhoorn and Polina Oganicheva.

A romantic and cinematic series where the Italian house celebrates and explores the streets and the Berlin Subway in retro and vintage colours. 

gucci SS16

gucci SS16gucci SS16

gucci SS16

gucci SS16

gucci SS16

Photos: Glen Luchford, Gucci SS16 campaign