Category: Digital Creativity

McBess helps Nike “outdo 2014” in new campaign

“Data means nothing if you don’t do something with it,” said the the global sportswear brand. This intelligent approach holds they key to his latest campaign, Your Year/Your Nike+, where they developed over 100,000 highly personalised, inspirational videos designed by French illustrator-director McBess. See one of the complete video here.

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