Geared towards celebrating beauty in all its forms, The Beauty Project has become one of the biggest initiatives a department stored has ever launched in this field. Since the beginning of May, Selfridges has worked side by side with the most important designers and style evangelists all over the world to explore the modern definition of ‘beauty’. Or more precisely, ‘beauties’.
Geared towards celebrating beauty in all its forms, The Beauty Project has become one of the biggest initiatives a department stored has ever launched in this field. Since the beginning of May, Selfridges has worked side by side with the most important designers and style evangelists all over the world to explore the modern definition of ‘beauty’. Or more precisely, ‘beauties’.
As make-up artist Sali Hughes accurately states: ‘The beauty industry doesn’t have enough versions of “beautiful” for us to see”. To challenge this, Selfridges has teamed up with Dove to launch this 6 week campaign, taking over the store’s famous windows displays, bringing exclusive products and special events and workshops.
Image: Selfridges store Oxford street window displays.
The campaign is still on until the 12th of June, and here is our round up of the activities we don’t want to miss:
TUESDAY 3 JUNE, 6.30PM – 8PM
SALI HUGHES: BEAUTY – EMPOWERING WOMEN, OR REINFORCING SEXUAL STEREOTYPES?
Is makeup a matter of self-respect or fear? Are today’s definitions of beauty limiting? Sali Hughes leads the discussion on such topics in this engaging debate that puts the beauty industry directly in the spotlight. Ticket price: £15
WEDNESDAY 4 JUNE, 5PM – 8PM
STILA & INSTYLE: READER EVENT
Come for an exclusive evening with Sarah Lucero, Stila’s global makeup director, who will be jetting in from LA to talk to Marlene Harbers, the Instyle beauty editor.
THURSDAY 5 JUNE, 6.30PM – 8PM
INTELLIGENCE SQUARED: THE PINKIFICATION OF YOUNG GIRLS
Debate chaired by broadcaster Tania Bryer, focusing on the issues of gender stereotypes in contemporary culture. Ticket price: £15
FRIDAY 6 JUNE, 6.30PM – 7.30PM
DOVE: IS SOCIAL MEDIA EMPOWERING OR DAMAGING?
Panellists taking part in the debate include British Olympic swimmer, Rebecca Adlington, author of the Ugly Little Girl series and Huffington post contributor Elizabeth Kesses, Dr Philippa Diedrichs and Mumsnet co-founder Carrie Longton. Tickets: FREE
SUNDAY 8 JUNE, 3PM – 4PM, 4.30PM – 5PM & 5PM – 5.30PM
ILLAMASQUA: MAKE-UP THROUGH THE AGES
Join Spob O’Brien for an open discussion on make-up through history, from the ancient Greeks to the hidden world of the Victorians and beyond. Ticket price: £15
TUESDAY 10 JUNE, 6.30PM – 8PM
SALI HUGHES: PRETTY WHITE FEMALE – HOW BEAUTY CAN APPEAL TO EVERY WOMAN
Has Beyonce changed the beauty world? Are beauty brands doing enough for non-white women Ticket price: £15
WEDNESDAY 11 JUNE, 2PM & 6.30PM
DERMALOGICA: DOES THE STEREOTYPICAL NOTION OF BEAUTY REALLY EMPOWER WOMEN?
The skin health experts at Dermalogica are taking centre stage in the debate of female representation in the beauty industry, exploring the notion of beauty and success. Tickets: £15
THURSDAY 12 JUNE, 6.30PM – 8PM
GUERLAIN: THE STORY OF SCENT WITH THIERRY WASSER
Spend an evening with Thierry Wasser, in-house Perfumer at Guerlain, and discover the astonishing stories behind his scents.Tickets: £15
You can find further information at http://www.selfridges.com/en/StaticPage/the-beauty-project?gclid=CNj-s4SK274CFXLJtAodongAJg#events.
What beauty do you believe in? Come join us!
